The popular freestyle World Champion, Rick Roy, has recently started his new business in Canada, designing and manufacturing products, basically for stand ups. Recently he has launched a new aluminum handlepole that adjusts along its length, according to the riders needs. It consists of three basic parts and is adjusted easily. Additionally, he has designed a new handle pole pivot bracket that is more rigid and can be fitted on a Yamaha or a Kawasaki. World class riders like, Pro Ski 2006 World Champion, Dustin Motzouris, European F1 2005 Champion, Steven Dauliach and Pro Freestyle Champion 2006, Eric Malone were among the first riders that used the new handle pole. It costs around U.S. $780, a fact that makes it far more expensive from the conventional (non adjustable) handle poles.